Proton Flagship Showroom

Retail Design

An Award-Winning Flagship Automotive Experience Designed Around Innovation and Brand Identity.

Owner: Proton Holdings Berhad
Location: Proton Centre of Excellence
Area: 13,951 sq. ft.
Project Type: Retail

Located within the iconic Proton Centre of Excellence in Subang Jaya, the Proton Flagship Showroom was conceived as an immersive retail environment that reflects the ambition, technological progress and evolving identity of Malaysia’s national automotive brand.

Designed to elevate the customer experience beyond the traditional car showroom, the space combines contemporary retail planning with bold architectural gestures and carefully curated brand touchpoints that reinforce Proton’s position as a progressive automotive innovator.

The showroom environment was crafted to showcase Proton’s vehicles within a sophisticated and highly experiential setting, balancing modern industrial-inspired aesthetics with spatial openness, premium finishes and integrated brand storytelling elements.

Every aspect of the showroom was designed to create a stronger emotional connection between customer and brand, transforming the vehicle viewing experience into one that feels aspirational, engaging and distinctly contemporary.

Recognised as an award-winning project, the showroom stands as a benchmark for automotive retail design, where technology, experience and national brand pride converge within a landmark environment.