Proton Centre of Excellence

Institutional & Education Design

An Award-Winning Immersive Brand Environment for Malaysia’s Automotive Leader.

Owner: Proton Holdings Berhad
Location: Subang Jaya
Area: 96,000 sq. ft.
Project Type: Institutional / Retail / Workplace

Commissioned as the headquarters for Proton Holdings Berhad, the Proton Centre of Excellence was designed to reflect the ambition, innovation and evolving identity of Malaysia’s national automotive brand.

Within this iconic building, the development brings together a diverse range of functions into a single integrated destination, including the flagship Proton showroom, Lotus showroom, Proton Premium Retail Outlet, Proton Museum, Vehicle Delivery Centre, as well as the operational and management offices of Proton Holdings and its related facilities.

The interiors were conceptualised with a contemporary industrial-inspired design language, combining bold spatial experiences, modern materials and curated brand environments to reinforce Proton’s position as a progressive automotive innovator.

More than a headquarters, the Centre of Excellence was envisioned as a complete brand experience, celebrating technology, mobility and the future of Malaysian automotive excellence.

An MSID award-winning project, the development stands as a benchmark for integrated automotive brand environments in Malaysia, combining workplace, retail and experiential spaces within a single cohesive destination.